The Weyekin Principle: Toward an Embodied Critical Rhetoric

This essay offers the weyekin principle to address the symbol–material, human–nature dualisms found in much of our theory and critiqued by a growing number of environmental communication scholars. The authors see two core requirements for transforming our engagement with the nonhuman: first, a way of attending to or interpreting natural phenomena that opens our awareness to other-than-symbolic modes of experience; and second, an embodied critique that expresses the inherent tensions of the symbolic–material interface.

http://www.tandfonline.com/doi/abs/10.1080/17524032.2011.586713