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Popular Science

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Popular Science

June 1915 edition of Popular Science
Editor Mark Jannot
Categories Interdisciplinary
Frequency Monthly
Publisher Bonnier Corporation
First issue 1872
Country USA
Website http://www.popsci.com/
ISSN 0161-7370

Popular Science is an American monthly magazine founded in 1872 carrying articles for the general reader on science and technology subjects. Popular Science has won over 58 awards, including the ASME awards for its journalistic excellence in both 2003 (for General Excellence) and 2004 (for Best Magazine Section). PopSci has been translated into over 30 languages and goes out to at least 45 countries[citation needed].



[edit] Early history

Popular Science Monthly was founded in May 1872 by Edward L. Youmans to disseminate scientific knowledge to the educated layman. Youmans had previously worked as an editor for the weekly Appleton's Journal and persuaded them to publish his new journal. Early issues were mostly reprints of English periodicals. The journal became an outlet for writings and ideas of Charles Darwin, Thomas Henry Huxley, Louis Pasteur, Henry Ward Beecher, Charles Sanders Peirce, William James, Thomas Edison, John Dewey and James McKeen Cattell. In 1877 William Youmans, Edward's brother, joined Popular Science Monthly. The publisher, D. Appleton & Company, was forced by economic reasons to sell the journal in 1900.[1]

James McKeen Cattell became the editor in 1900 and the publisher in 1901. Cattell had a background in academics and continued publishing articles for educated readers. By 1915 the readership was declining and publishing a science journal was a financial challenge. In a September 1915 editorial, Cattell related these difficulties to his readers and that the journal had been "transferred" to a group that wanted the name for a general audience magazine. Next month the subscribers would receive a new journal titled Scientific Monthly that would continue the academic tradition.[2] Scientific Monthly was published until 1958 when it was absorbed into Science.

The Modern Publishing Company had purchased Electrician and Mechanic magazine in 1914 and over the next two years merged several magazines together into a science magazine for a general audience. The magazine had a series of name changes: Modern Electrics and Mechanics, Popular Electricity and Modern Mechanics, Modern Mechanics and finally World's Advance. The publishers were still looking for a new name so they purchased Popular Science Monthly. The October 1915 issue was titled Popular Science Monthly and World's Advance. The volume number (Vol. 87, No. 4) was that of Popular Science but the content was that of World's Advance. The new editor was Waldemar Kaempffert, a former editor of Scientific American.[3][4]

The change in Popular Science Monthly was dramatic. The old version was a scholarly journal that had eight to ten articles in a 100 page issue. There would be ten to twenty photographs or illustrations. The new version had hundreds of short, easy to read articles with hundreds of illustrations. Editor Kaempffert was writing for "the home craftsman and hobbyist who wanted to know something about the world of science." The circulation doubled in the first year.[1] Currently (March 2010), the October-December 1915 issues are missing from the [Google Books] online archive - the only such omission besides the rolling one-year delay in making recent issues available online.

From 1935 to 1949, the magazine sponsored a series of short films, produced by Jerry Fairbanks and released by Paramount Pictures.

[edit] Recent history

On January 25, 2007, Time Warner sold this magazine, along with 17 other special interest magazines, to Bonnier Magazine Group.[5] On September 24, 2008, Australian publishing company Australian Media Properties (part of the WW Media Group) launched a local version of Popular Science. It is a monthly magazine, like its American counterpart, and uses content from the American version of the magazine as well as local material.[6] Australian Media Properties also launched http://www.popsci.com.au/ at the same time, a localised version of the Popular Science website.

[edit] Popular Science Predictions Exchange

In July 2007, Popular Science launched the Popular Science Predictions EXchange (PPX). People were able to place virtual bets on what the next innovations in technology, the environment, and science would be. Bets have included whether Facebook would have an initial public offering by 2008, when a touchscreen iPod would be launched, and whether Dongtan, China's eco-city, would be inhabited by 2010.

[edit] Television-Future Of...

Popular Science's Future Of...[7] show premiered on Monday, August 10, 2009 on the Science Channel. The show is concerned with the future of technology and science in a particular topic area that varies from week to week. As of December 2009, a new episode is premiered every Monday.[8]

[edit] Popular Science Monthly

[edit] Popular Science on Google Books

Since March 5, 2010, all Popular Science issues since the first issue of May 1872 are available for free on Google Books[9].

[edit] Publishers

Dates Publisher
1872 – 1900 D. Appleton & Company
1900 – 1901 McClure, Philips and Company
1901 – 1915 Science Press
1915 – 1924 Modern Publishing Company
1924 – 1967 Popular Science Publishing Company
1967 – 1973 Popular Science Publishing Company, subsidiary of Times Mirror
1973 – 2000 Times Mirror Company
2000 – 2007 Time Inc.
2007 – present Bonnier Magazine Group

Sources: American Mass-Market Magazines[1] The Wall Street Journal[10] and New York Post.[11]

[edit] Gallery

[edit] References

  1. ^ a b c Nourie, Alan; Barbara Nourie (1990). American Mass Market Magazines. pp. 385–399. ISBN 0313252548.
  2. ^ Cattell, James McKeen (September 1915). "The Scientific Monthly and the Popular Science Monthly". Popular Science Monthly (The Science Press) 87 (3): 307–310. http://books.google.com/books?id=QqUVAAAAYAAJ&pg=RA1-PA307.
  3. ^ "September's Harvest Of Important Books". The New York Times: p. BR312. August 29, 1915. "The Popular Science Monthly has been bought by the Modern Publishing Company of New York City…"
  4. ^ Walter, Frank Keller (1918). Periodicals for the Small Library (2nd ed.). American Library Association. pp. 24. http://books.google.com/books?id=07tCAAAAIAAJ&pg=PA24. The new Popular Science Monthly is continued from World's Advance, old version in now Scientific Monthly.
  5. ^ Bonnier Magazine Group Buys 18 Magazines from Time Inc.
  6. ^ Popular Science Launches In Australia.
  7. ^ http://www.popsci.com/announcements/article/2009-08/popscis-future-science-channel
  8. ^ http://www.sciencechannel.com/popsci
  9. ^ Popular Science May 1872 including Browse all issues link. Google Books. Retrieved 2010-03-07
  10. ^ Rose, Matthew; Nikhil Deogun (October 20, 2000). "Time Warner to Pay $475 Million To Buy Times Mirror Magazines". The Wall Street Journal. http://wap.wsj.com/article/SB971994073376548863.html?mod=Media-Marketing.
  11. ^ Kelly, Keith J. (January 25, 2007). "Time Warner Sells Mags Under $300m". New York Post. http://www.nypost.com/seven/01252007/business/time_warner_sells_mags_under_300m_business_keith_j__kelly.htm.

[edit] External links

Media related to Popular Science at Wikimedia Commons

Media related to Modern Electrics at Wikimedia Commons

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